Ford CEO Knew the EV Transition Would Hurt, But the Reality Is a $4.8B Loss — 'We Can't Allocate Money For Things That Will Not Make Money'

Ford Motor Company (NYSE:F) CEO Jim Farley is now staring at a number that defines the company's electric vehicle reality: a $4.8 billion annual loss. "We can't allocate money for things that will not make money," Farley told Reuters in December. "As much as I love those products, the customers in the U.S. were not going to pay for them. And that was the end of that." Farley's comments came as Ford moved to cancel several battery-electric models and take a $19.5 billion writedown that included $8.5 billion tied to the canceled EV programs. The reasoning was already clear. Demand was not lining up with the cost of building and selling those vehicles. Don't Miss: A single bad hire can set a startup back years. Here are the 5 hires founders most often misjudge — and why Experts say these common ETF pitfalls can catch new investors off guard The Market Signal Showed Up Before the Earnings Did By February, Ford's Q4 2025 results turned that warning into hard data. The Model e electric vehicle unit posted a $4.8 billion operating loss for full-year 2025. Even with cost cuts and stronger performance in Europe, the business remained a significant drag on overall results. Ford also projected another $4 billion to $4.5 billion loss in 2026 and pushed its EV breakeven target out to 2029. Those figures reinforced that the ...Full story available on Benzinga.com